Posts by: Crystal Miller

Does Glassdoor Really Matter?

It’s amazing to me how many times I’ve been asked, “Does Glassdoor really matter?”  It’s amazing because those same people...

Say Something: The Emotional Impact of Candidate Experience

We think, and talk a lot about, the need to “Say Something” to attract an audience.  Send a message…. push it out....

Brands on Fire: Igniting Passionate Conversations

In a typical day, brands will be mentioned 3.3 billion times around the world.  Your average American will mention a brand name 80 times a...

Metrics that Matter: Moving Past Social Brand Awareness

Over the past several years, those focused on Employer Branding, Recruitment Marketing, and Social Recruiting spend a fair deal of money...

Talent Attraction: Why It’s Time To Grow Up

I’m demanding of our industry – and am the first to admit that. These demands aren’t unrealistic, I think; I expect...

Give Your Talent Attraction Program Some #SelfieEsteem

It was the “selfie” seen round the world – nearly 3 million RTs in 24 hours and it even temporarily BROKE Twitter.  I...

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